2023 TIADA Expo Speaker
President – HMA – Heider Marketing & Advertising
Tuesday, July 25th 11:00 a.m.
Ronald A. Heider is the President of HMA - an automotive ad and marketing agency serving both retail & BHPH dealerships.
Since selling his first ad to a car dealer for the college radio station back in 1985, Heider has worked to develop marketing campaigns that will drive traffic, leads and selling opportunities.
What motivates Heider the most is crafting campaigns that are simultaneously effective, cost- efficient and affordable. Anybody can make the phone ring if you spend enough money.
Delivering customers when budgets are tight (and maybe even non-existent) is a challenge he thoroughly enjoys.
Heider’s mission is simple - help dealers sell more cars while spending less on their ads.
While the industry at-large continues to tout the “build your brand and they will come” message, Heider believes in a strategy that focuses on generating qualified leads, traffic and selling opportunities first.
With 30 years of experience in automotive marketing, Heider believes that best route to success is a comprehensive & integrated campaign that utilizes digital & social marketing mediums allowing dealers to reach potential customers where they're at and when they're ready to buy.