Monday – 10:30 a.m. Sessions
Hablando Claro: Retos diarios de los concesionarios de BHPH
Presentado por César Stark (CEO de S&S Motors) y José (Pepe) Muñoz (Presidente de Gael Auto Sales)
Estamos finalizando los detalles de esta sesión—¡vuelva pronto para más información!
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BHPH Texas Panel
Panelists: April Hanson (Coast to Coast), Juan Sabillon (Cox Automotive) & Jon Turan (MellorMemory)
Moderator: Cesar Torres (Lofi Motors)
We’re finalizing the details for this session—check back soon!
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Collections
Presented by Brent Carmichael – Director of Education – NIADA
This session will cover how to effectively handle incoming and outgoing collection calls. The session will also include how to overcome common collections objections as well as securing more effective payment arrangements.
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Yes, You Can Do That, If You Did It This Way
Presented by Corrie Thompson – Director of the Enforcement Division – TxDMV
TxDMV Director of Enforcement, Corrie Thompson, has seen just about every type of dealer violation. She often points out that many dealers could have achieved the same results while staying compliant—if only they had done it the right way from the start. This session isn’t just about what NOT to do; it’s about how to get things done correctly while remaining within the rules.
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SEO Insights In Google: LookerStudio & GA4
Presented by Jasmine Goodsaid – Reporting & Analytics Lead – Dealers United
How do you know if you’re getting Return on Investment (ROI) from Search Engine Optimization (SEO)? In this session we’ll show you how to get revenue reporting on organic marketing. Learn Key Performance Indicators (KPIs) for SEO, how to optimize Google Analytics (GA4) for SEO, and how to integrate Google’s free reporting tool LookerStudio with GA4 to get digestible SEO revenue metrics.
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