Monday – 9:30 a.m. Sessions
Pérdida de Vehículos hacia México – Estrategias de Suscripción y Prevención de Pérdidas de Vehículos hacia México
Presentado por Armando Villarreal (McAllen Auto Sales, LLC) y Mr. B (Mr. B Motor Company)
En esta sesión, los participantes obtendrán valiosos conocimientos de dos concesionarios que operan en la frontera sobre técnicas de suscripción que ayudan a mitigar riesgos y prevenir que los vehículos se conviertan en pérdidas financieras debido a su traslado a México. Se explorarán las mejores prácticas en evaluación de riesgos, detección de fraudes y políticas internas para fortalecer las decisiones de suscripción y minimizar la exposición.
-BHPH/Spanish-
BHPH National Panel
Panelists: Daniel Francis (IN), Kevin Pendergrass (SC)
Moderator: Pending
The most attended session at every conference every year providing a unique opportunity to hear from three of the best dealers in the country. There are no slick PowerPoints or presentations in this session –it is real dealers talking about real problems and real successes. The panels are designed to be interactive and educational for the largest dealer or the one-man operation. Have questions about marketing, collections, underwriting, operations, make ready, or anything BHPH related? Then this is the session for you. Let’s talk business and don’t forget to bring your questions.
-BHPH-
FTC Enforcement and the Auto Industry: What Dealers Need to Know
Presented by Matthew Wernz – Regional Director of the Southwest Region– FTC
Matthew will discuss consumer protection obligations that apply to motor vehicle dealers under existing law. Matt will begin with an update on the status of the Combating Auto Retail Scams, or CARS, Rule, which the Commission released in December 2023 but has been enjoined by a federal court. Matt will then cover core consumer protection concepts—such as securing consumers’ express, informed consent before charging for optional products and avoiding deceptive or misleading advertising—and how they have applied in recent auto-related enforcement actions. He will also provide a refresher on the FTC’s Used Car Rule, including key requirements for the Buyers Guide and dealer responsibilities in used vehicle transactions.
-Compliance-
OCCC
Presented by The OCCC
We’re finalizing the details for this session—check back soon!
-Compliance-
From Views to Vehicles: Turning Short-Form Content into Sales
Presented by Andrew Street – CEO – Dealer OMG – Dealer Online Marketing Group
Short-form video isn’t just for entertainment—it’s a powerful sales tool that puts your dealership in front of in-market shoppers on TikTok, Instagram Reels, and Facebook. In this session, Andrew Street, CEO of Dealer OMG, will break down how independent dealers can create scroll-stopping videos that drive real leads—without a big production budget. Learn what to post, how to target the right audience, and how to turn views into showroom visits. Don’t miss this chance to level up your social strategy!
-Marketing/Technology-
