2023 TIADA Expo Speaker

Dealer Panel Disscussion

Michael Zak (Dixon Motors, Houston), Tiffany Villarreal (McAllen Auto Sales, McAllen), Harry Buchelly (Discovery Auto Sales, Austin) Moderator: Cesar Torres (Lofi Motors, Corpus Christi)

Michael Zak (Dixon Motors – Houston)
Michael has 30+ years of experience in BHPH and software industries managing and evaluating internal operations, systems, marketing, and sales. He joined Dixon Motors in 2009 and has served on the Board of the Houston Independent Automobile Dealers Association for over ten years.

Tiffany Villarreal (McAllen Auto Sales – McAllen)
Tiffany Villarreal is the Marketing Director at McAllen Auto Sales LLC and has over 13 years of experience in the BHPH industry. She has a Bachelor’s degree in Business Administration and Marketing and experience in auto advertising, coordinating promotions, social media marketing and organizing community events. She is also the owner of Network Now LLC which partners with small businesses to manage their social media accounts, consulting services, and specialized advertising needs.

Harry Buchelly (Discovery Auto Sales – Austin)
Harry Buchelly, is a co-founder and President of Discovery Auto Sales, Zeus Financial Services and other companies headquartered in Austin, TX. Harry has over thirteen years of experience in the BHPH industry. He has a degree in International Business and his dealership currently sells more than 160 vehicles per month only by using the power of social media.

Cesar Torres (Lofi Motors – Corpus Christi)
Cesar is the owner of Lofi Motors which consists of two sales locations and a service department with 12 bays. The dealership has been in business for 16 years and has 1,200 accounts and 27 employees.