Jenissa Rice is the Chief Operating Officer of Auto Liquidators, Inc., bringing 17 years of automotive industry experience and operational leadership to the independent dealer community. Known for her energetic and approachable leadership style, Jenissa specializes in creating alignment between sales, service, and collections departments to improve customer experience, operational efficiency, and dealership profitability.

Throughout her career, she has helped build streamlined processes that foster stronger communication across departments while maintaining a customer-focused culture. At TIADA, Jenissa shares practical strategies and real-world insights on harmonizing dealership operations to drive sustainable growth, accountability, and team success.