Monday, 11:30 a.m. Sessions
The Right Way(s) to Fund Growth at Your Dealership
Presented by Russel Moore – Dealer Principal Top Notch Used Cars (Conroe, TX)
Most new dealers want to know how to maximize their dealership’s earning potential and how many cars they need to sell to meet those expectations. Russell brings his extensive experience to explain two potential models for growth. Whether you plan to borrow funds or grow your business organically, this session emphasizes the importance of patience in this industry. Russell will discuss methods for successfully managing your expectations and best practices to maximize your leverage points.
-BHPH/Management/Dealers Learning from Dealers-
How to Get More Customers in the Digital World / Como Conseguir Mas Clientes en el Mundo Digital
Presented by Nicola Briani – CEO and Web Marketing Specialist Adview, USA
Digital Marketing professor at ITESO in Guadalajara, Mexico, Nicola Briani knows the importance of having a multi-channel marketing strategy, and he will share the main tools and techniques used in the digital marketing environment. Nicola will discuss how to manage different online campaigns across a variety of advertising platforms and will also provide a hands-on approach to how you can set your dealership up in Google My Business. If you have been waiting to jump on the digital bandwagon, there is no better time than now; you will walk away from this session with valuable takeaways that you can implement on your own to get you started.
Nicola Briani, profesor de marketing digital del ITESO en Guadalajara, México, conoce la importancia de contar con una estrategia de marketing multicanal y compartirá las principales herramientas y técnicas que se utilizan en el entorno del marketing digital. Nicola discutirá como administrar diferentes campañas en línea a través de una variedad de plataformas publicitarias y también brindará un enfoque sobre cómo puedes configurar tu concesionario en Google My Business. Si has estado esperando para unirte al mundo digital, no hay mejor memento que ahora. Asiste a esta sesión y saldrás con tips valiosos para comenzar.
Presented by Huffman Lewis – Director of Consumer Protection & Eric Fancher – Financial Examiner Office of Consumer Credit Commission
Consumer credit compliance training is essential for any successful dealership today and no one brings a more thorough understanding to the marketplace than the Director of Consumer Protection for OCCC, Huffman Lewis, and Financial Examiner Eric Fancher. You can keep doing what some dealer in the auction lane said he heard, or you can do it the right way. No matter the size of your dealership, Huffman and Eric will review nine areas of compliance you need to check today. This is a unique opportunity to learn from two professionals who examine hundreds of dealerships annually.
Winning Approaches and Techniques in Menu Selling
Dealer Panel Discussion
Panelists: Chloe Phea (Austin Rising Fast, Austin), Jay Rose (Dale’s Motor Company, San Antonio), William Mokry (W G Mokry Auto Sales, Cedar Park)
Moderator: Sean Baker
While there are different approaches on how to go about it, it is clear that menu selling is one of the most effective practices in the dealer’s arsenal. In this panel, several dealers will discuss how they tailor the menu to their customers’ needs, how they set the stage for customer interviews, how they use transition statements, and how they create virtual presentations. Whether you are already utilizing menu selling at your dealership or are considering converting to one, this panel will show you some excellent ideas for optimizing the car-buying experience by increasing transparency and giving customers a greater sense of control over the process.
Reducing Recon Costs Through Improved Shop Efficiency and Process
Presented by Ben Goodman – Senior 20 Group Moderator and Consultant NIADA
Improving recon efficiency can be a major challenge for both BHPH and Retail dealers. Led by industry expert Ben Goodman, this session will equip you with a proven staffing formula to balance productivity and efficiency in your service shop. In addition, you’ll learn a 10-step process that you can implement right away to streamline your recon process, from the moment the car arrives on your lot until it’s ready for sale. With Ben’s guidance, you’ll leave this session with the tools and knowledge you need to boost your dealership’s success and profitability.