2026 TIADA Expo Speaker
Luke Goodwin
Breakout Session
Retail Panel: What's Working on the Retail Side
Monday, July 20th 9:30 a.m.
Luke Godwin is a 3rd generation car dealer from Columbia, SC. He has been the owner of Godwin Motors Inc since 2015 and before that was general manager for 12 years. Godwin Motors has grown from a small store 2 man store to a 20 employee business during this time. He has built and oversees a BHPH portfolio of 800+ accounts that averages repo percentages of less than 12% annually. He now operates a 14 bay service facility, RFC and the dealership daily.
Godwin Motors’ mottos are “We Finance you, Not your Credit” and “Come be part of our Family”, the dealership strives to make an impact for better in our community. 700+ 5 star google reviews, 230+ 5 star Facebook reviews, 50+ 5 star yelp reviews without ever using an outside vender. He is a Past President of the Carolinas IADA and the 2016 CIADA’s Quality Dealer of the Year. He has also served on the Services and Foundation Board for the National Independent Automobile Dealership Association. He is currently the co-host for The Independent Dealer Podcast found on all podcast platforms.