Tuesday, 10:00 a.m. Sessions
From Guts to Data: Finding Balance in the Decision-Making Process
Presented by Greg Chaney – CEO Chacon Autos(San Antonio, TX) & Blake Ingram – Owner Auto City (Dallas, TX)
How do you decide between trusting your gut and leaning into data for your dealership? Join veteran dealers Blake and Greg for an engaging session about why and how they each use data to make informed decisions. There is an overwhelming amount of data you can use for your business, and even more ways to look at and interpret that data. We often get trapped into thinking data is a one-size-fits-all solution, but there are so many variables that it really depends on your dealership’s size, goals, and capabilities to determine what works best for you. In this session, Blake and Greg will discuss the personal philosophy and measurements that fit with their own businesses and provide practical insights to help you find a balance between your own instincts and available data you can use in your decision-making process.
TBD
Detecting Fraud Panel
Panelists: TBD
Moderator: TBD
webDEALER 101
Presented by Jason Ortiz & Amanda Andrews– Quality Assurance Coordinators Dallas County Tax Office
A new Texas law will require you to be on webDEALER, which will soon be the only way to process vehicle titles and registrations. This is an important change all dealers need to understand, but it is also very easy to incorporate into your operations. Staying ahead of the deadline by getting on webDEALER early will help you avoid any potential setbacks as the deadline approaches. In this session, you will learn how important and easy it is to get your dealership on the webDEALER system now before the HB 718 mandate takes effect. Jason and Amanda will introduce how the system works from the perspective of the dealer and from the Tax Office.
Repossession & Bankruptcy: What you Need to Know
Presented by Mike Dunagan – TIADA Counsel Jameson & Dunagan, P.C.
Mike Dunagan is here to answer repossession related questions for both the dealer starting out and those dealers who want a refresher. In this session Mike will go through the basics of self-help repossession, repossession when a client has filed bankruptcy, and using the courts to regain collateral through sequestration. The key to a successful repossession is much more than just picking up a car —it starts with securing a valid security interest in the property and continues until all post-repossession notices are sent. YES! Mike will cover all the repossession letters and more.
Boosting Conversions with Website Optimization Tools
Presented by Chris Jackson – Director of Digital Operations Big Time Advertising & Marketing
There are free (yes, really!) tools that all dealers can use to examine and optimize their websites. These digital resources are must-haves for making your website easy to find, user-friendly, accessible, and fast. In this session, Chris will show you how to run performance checks, conduct speed tests, analyze user behavior, and explore search engine optimization tips to maximize the performance of your dealership website. This is a can’t-miss session for any dealers looking to improve inbound digital marketing, reach the right buyers, and delight them in their experience as they explore your dealership online.