Breakout Session Descriptions
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Breakout sessions are color-coded by topic to help you easily plan and navigate your conference experience. Please click on the topics below to discover the speakers and sessions that match your interests.
The Lienholder's Learning Lab
![](https://conference.txiada.org/wp-content/uploads/2023/05/Michael-Dunagan.jpg)
Repossession and Bankruptcy: The Latest and Greatest
Michael W. Dunagan – TIADA Counsel – Jameson & Dunagan, P.C.
Monday: 9:30am - 10:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Bill-Elizondo_300x385-e1683154007523.jpg)
5 Ways to Increase Opportunities for Better Collections Relationships
Bill Elizondo – Senior 20 Group Moderator, Trainer, and Consultant – NIADA
Monday: 10:30am - 11:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Russell-Moore-Headshot-e1683154050825.jpg)
The Right Way(s) to Fund Growth at Your Dealership
Russell Moore – Dealer Principal – Top Notch Used Cars (Conroe, TX)
Monday: 11:30am - 12:20pm
![](https://conference.txiada.org/wp-content/uploads/2023/06/5.png)
BHPH Unplugged
National Dealer Panel Discussion
Panelists: Nick Markosian (UT), Candice Price (NE), Shawn Richardson (OK)
Moderator: Ben Goodman
Tuesday: 9:00am - 9:50am
![](https://conference.txiada.org/wp-content/uploads/2023/06/Parnas-Dunagan.png)
The Pros, Cons, IRS “Gotchas”, and Basic Mistakes of a Related Finance Company (RFC)
Bob Parnas – Principal, CLA (CliftonLarsonAllen LLP)
Mike Dunagan – TIADA Counsel
Tuesday: 10:00am - 10:50am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Maggie-Pugesek_300x385-e1683154090753.jpg)
Payments & Arrangements: Creating Effective Collections Calls
Maggie Pugesek – Partner and Lead Trainer – C&M Coaching
Tuesday: 11:00am - 11:50am
Winning the Indirect Lending Game
![](https://conference.txiada.org/wp-content/uploads/2023/06/2.png)
Mastering the Single Point of Contact: Elevating the Customer Experience
Sean Baker and Max Seltzer – Sales Consultants – JM&A Group Consulting Solutions
Monday: 9:30am - 10:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Marshall_Zoerner_headshot300x385-e1683154168377.png)
Building a High Performing Sales and Management Team
Marshall Zoerner – Vice President – Freeman Motor Company (Portland, OR)
Monday: 10:30am - 11:20am
![](https://conference.txiada.org/wp-content/uploads/2023/06/4.png)
Winning Approaches and Techniques in Menu Selling
Dealer Panel Discussion
Panelists: Chloe Phea (Austin Rising Fast, Austin), Jay Rose (Dale’s Motor Company, San Antonio), William Mokry (W G Mokry Auto Sales, Cedar Park)
Moderator: Sean Baker
Monday: 11:30am - 12:20pm
![](https://conference.txiada.org/wp-content/uploads/2023/06/6.png)
Real Talk with Three National Rock Stars of Special Finance & Retail
National Dealer Panel Discussion
Panelists: Otto Hahne (MI), Dan Johnson (NY), Joe Mok (IL)
Moderator: Bill Elizondo
Tuesday: 10:00am - 10:50am
Reducing Employee Turnover at Your Dealership
![](https://conference.txiada.org/wp-content/uploads/2023/05/Jason-March_Headshot-e1683154206353.jpg)
Reducing Employee Turnover at Your Dealership
Jason March – General Manager – March Motors (Jacksonville, FL)
Monday: 9:30am - 10:20am
![](https://conference.txiada.org/wp-content/uploads/2023/06/2023-PanelGroup-Pics-352-×-432-px-1.png)
Young Guns: Dealers Under 40 Finding Success
National Dealer Panel Discussion
Panelists: Tony Caldwell (You Drive Auto, Dallas), Jason Gregory (Abilene Used Car Sales, Abilene), Deyla Lazo (Dario Auto Sales, Grand Prairie)
Moderator: Greg Chaney
Monday: 9:30am - 10:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Marshall_Zoerner_352x432-e1683154231837.png)
Building a High Performing Sales and Management Team
Marshall Zoerner – Vice President – Freeman Motor Company (Portland, OR)
Monday: 10:30am - 11:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Tom-Kline_Headshot_auto_x2.jpg)
Don’t Be Held Hostage by a Big Customer Problem
Tom Kline – Lead Consultant and Founder – Better Vantage Point
Monday: 10:30am - 11:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Russell-Moore-Headshot-e1683154050825.jpg)
The Right Way(s) to Fund Growth at Your Dealership
Russell Moore – Dealer Principal – Top Notch Used Cars (Conroe, TX)
Monday: 11:30am - 12:20pm
![](https://conference.txiada.org/wp-content/uploads/2023/05/Ben-Goodman-Headshot.jpg)
Reducing Recon Costs Through Improved Shop Efficiency and Process
Ben Goodman – Senior 20 Group Moderator and Consultant – NIADA
Monday: 11:30am - 12:20pm
![](https://conference.txiada.org/wp-content/uploads/2023/05/Bently-Durant_Headshot2.png)
Redemptionists, Sovereign Citizens, and Real Persons, Oh My!
T. Bently Durant – COO and General Counsel – Classic Chevrolet (Grapevine, TX)
Tuesday: 9:00am - 9:50am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Tom-Kline_Headshot_auto_x2.jpg)
CYA: Cover Your Assets! (aka What Kind of Insurance Do I Need?)
Tom Kline – Lead Consultant and Founder – Better Vantage Point
Tuesday: 9:00am - 9:50am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Kendra-Brown-Headshot-2.png)
How to Identify and Eliminate Waste at Your Dealership
Kendra Brown – Dealer Principal – Brown Family Auto Sales LLC (Houston, TX)
Tuesday: 10:00am - 10:50am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Parnas-Dunagan-352-×-432-px.jpg)
The Pros, Cons, IRS “Gotchas”, and Basic Mistakes of a Related Finance Company (RFC)
Mike Dunagan – TIADA Counsel
Bob Parnas – Principal, CLA (CliftonLarsonAllen LLP)
Tuesday: 10:00am - 10:50am
![](https://conference.txiada.org/wp-content/uploads/2023/06/1.png)
Partnering for Success: Keys to Thriving in a Business Partnership
Robert Beck and Nelsen Simonsen – Dealer Principals – Stop N’ Drive Motors
Tuesday: 11:00am - 11:50am
Protecting the Bottom Line
![](https://conference.txiada.org/wp-content/uploads/2023/05/Michael-Dunagan.jpg)
Repossession and Bankruptcy: The Latest and Greatest
Michael W. Dunagan – TIADA Counsel – Jameson & Dunagan, P.C.
Monday: 9:30am - 10:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Untitled-design-18.png)
Tax Policy Update from the Comptroller’s Office
Lavonne Key – Tax Analyst – Texas Comptroller of Public Accounts
Monday: 10:30am - 11:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Untitled-design-17.png)
OCCC Essentials
Huffman Lewis – Director of Consumer Protection & Eric Fancher – Senior Financial Examiner – Auto Finance Projects – Office of Consumer Credit Commissioner
Monday: 11:30am - 12:20pm
![](https://conference.txiada.org/wp-content/uploads/2023/05/107948D8-71CA-4778-A1E4-8B9CD3FF5853.jpeg)
Cash vs. Credit Pricing and the CFPB
Jean Noonan – Partner – Hudson Cook LLP
Tuesday: 9:00am - 9:50am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Untitled-design-19.png)
FTC’s Proposed Motor Vehicle Dealers Trade Regulation Rule
Matthew Wernz –Regional Director of the Southwest Region – Federal Trade Commission
Tuesday: 10:00am - 10:50am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Untitled-design-20.png)
Yes, You Can Do That, If You Did It This Way
Corrie Thompson – Director of Enforcement Division – Texas Department of Motor Vehicles
Tuesday: 11:00am - 11:50am
The Definitive Guide to Maximizing Your Search Engine Visibility
![](https://conference.txiada.org/wp-content/uploads/2023/05/Greg-Gifford-Headshot-e1683155015107.jpg)
How to Modernize Our Dealerships for Us and the Customer
Greg Gifford – Chief Operating Officer – SearchLab Digital
Monday: 9:30am - 10:20am
![](https://conference.txiada.org/wp-content/uploads/2023/06/2023-PanelGroup-Pics-352-×-432-px-3.png)
How to Implement Day to Day Social Media and Review Tactics
Dealer Panel Discussion
Panelists: Michael Zak (Dixon Motors, Houston), Tiffany Villarreal (McAllen Auto Sales, McAllen), Harry Buchelly (Discovery Auto Sales, Austin)
Moderator: Cesar Torres
Monday: 10:30am - 11:20am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Nicola-Briani_Headshot-e1683155024330.jpg)
How to Get More Customers in the Digital World / Como Conseguir Mas Clientes en el Mundo Digital
Nicola Briani – CEO and Web Marketing Specialist – Adview, USA
Monday: 11:30am - 12:20pm
![](https://conference.txiada.org/wp-content/uploads/2023/05/Chris-Wood-Headshot2.jpg)
Did Google Get It Right with GA4? What You Need to Know to Maximize Your Website Traffic
Christopher Wood – Vice President, Client Strategy –Digital Downforce / LocalIQ Automotive
Tuesday: 9:00am - 9:50am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Andrew_Street_Headshot_300x385-e1683155117980.jpg)
Transform Your Social Media Strategy: The ChatGPT Workshop
Andrew Street – CEO – DealerOMG
Tuesday: 10:00am - 10:50am
![](https://conference.txiada.org/wp-content/uploads/2023/05/Ronald-Heider_352x432.jpg)
How to Sell More Cars with Online Video
Ronald Heider – President – HMA-Heider Marketing and Advertising
Tuesday: 11:00am - 11:50am