Closing General Session

Roland D. Luna

HB718: A Complete Update on Temporary Tags

This session, presented by senior-level representatives from TxDMV, will provide everything you need to know about the elimination of paper temporary tags in Texas. HB 718, the law eliminating paper tags, requires several changes for dealers, including issuing metal license plates and maintaining a database of issued plates. TIADA is actively working to ensure a smooth transition for its members, and it is bringing TxDMV to the Conference to help make sure dealers are fully aware of the required changes and implementation procedures. This is a developing and major issue for independent dealers, and TxDMV has begun the process to enact the law, and more information will be available by the time of this presentation.

Roland D. Luna, Sr. serves as a deputy executive director for the Texas Department of Motor Vehicles (TxDMV). In this role he provides direction to the Vehicle Titles and Registration Division, Motor Vehicle Division, Financial and Administrative Services, Information Technology Services Division, and the Motor Vehicle Crime Prevention Authority.

Prior to his current role, Roland served as the Director of the Vehicle Titles & Registration Division, responsible for administering policies and procedures related to the titling and registration of motor vehicles for the State of Texas. Roland came to TxDMV in August 2020 as Director of the Motor Vehicle Division. Prior to joining TxDMV he served as a State Trooper with the Texas Department of Public Safety and ascended into various commissioned positions, including service as an Agent on the Protective Detail for Governor Greg Abbott (then Attorney General).

Roland also served in various directorships as an Division Chief with the Texas Alcoholic Beverage Commission, Deputy Inspector General and Chief of Investigations for the Health and Human Services Commission Office of the Inspector General, and Chief Inspector General for the Texas Juvenile Justice Department (TJJD) Office of the Inspector General where he reported to the TJJD Board. His resume includes experience at the local government level, where he served as the Director of Administration for the Williamson County Judiciary.

Roland earned a Bachelor of Business Administration from Sam Houston State University and a Master of Arts in Legal Studies from Texas State University. He is certified in mediation and legal research, holds a Texas Commission on Law Enforcement Master Peace Officer License, and is a certified Inspector General. Roland is also a graduate of the Governor’s Executive Development Program Class XXXIX.